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Recently, French furniture retailer Maisons du Monde expanded on its website with a marketplace. The marketplace launched in France in 2020. Now, it’s rolling out the marketplace in Spain with 150 partner brands.
Maisons du Monde is a French furniture retailer that has brick-and-mortar stores in France, Spain, Italy, Luxemburg, Belgium, Germany and Switzerland. According to the company, it currently has over 7.5 million customers in Europe. In 2020, it launched a marketplace in France and now it’s rolling out that service in Spain.
The company has an omnichannel approach, with local presences in Europe and dedicated website. Now, it will accelerate its digital strategy with the launch of its newest marketplace. On the long term, the retailer wants to deploy the marketplace to its Spanish stores. That way, it wants to compete with pure marketplaces.
‘More than 150 local brands are featured on the marketplace.’
More than 150 Spanish brands are featured on the marketplace, giving Spanish consumers access to 20.000 items. The marketplace was developed by Mirakl, a marketplace solution provider. The product range on the marketplace includes new categories such as decoration, outdoor furniture and tableware.
Integrated into website
The marketplace is integrated into the retailer’s existing Spanish website. That way, customers will use the same interface and check-out that they are already familiar with when buying a product.
‘This is an important step in becoming the most desirable home and living brand in Europe.’
“I am delighted and extremely proud of the launch of our marketplace, the first of its kind in Spain to focus exclusively on the Home & Living sector. This is a new experience that we are thrilled to be able to offer to our Spanish customers, in line with their aspirations to easily and confidently access a high-quality, responsible, local and original product offering. This is an important and essential step in our drive to become the most desirable and sustainable Lifestyle and Home & Living brand in Europe”, said Carina Rousselle, Maisons du Monde network manager Spain and Portugal.
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