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Due to the outbreak of the coronavirus, eTail Europe had to be postponed for 18 months. This month it is returning for a two-day in-person event on April 25 and 26. So far, the organizers expect thousands of retailers to attend, visiting the keynote presentations and panel discussions.
eTail Europe was first held in 2006 as a community-based event. The organizers didn’t want it to feel like a tradeshow, but instead provide insights from experts in the online retail business to growing businesses.
‘eTail wants to make sure that the buyer to seller numbers are equal.’
Whereas many events are packed with solution providers, which can also be helpful to starting businesses, eTail wants to make sure that the buyer to seller numbers are equal. That way, visitors will always be interacting with the right people.
First in-person event since 2019
Due to the COVID-19 pandemic, the conference in 2020 and 2021 became online events. But now, eTail Europe is set to be an in-person, offline event again this month. “We are thrilled to bring together our community of over 1.000 retailers to network face-to-face, exchange ideas, and share success stories and lessons in dealing with the latest disruptions brought on by the pandemic, Brexit, supply chain issues and more”, said Zia Durrani, Senior Program Director.
‘We have put together a program of over 50 speakers sharing their insights.’
This year’s edition will focus on strategies for omnichannel sellers and digital innovations. Keynotes will focus on adapting quickly to changing consumer habits, growth models, the customer journey and generating new revenue streams. “We have put together a program with a speaker faculty consisting of over 50 industry experts sharing their insights on a multi-track agenda which will allow visitors to tailor their experience.”
Big players to starters
The organizers expect that over 1.000 of retailers will attend. Most visitors are from companies working in travel, beauty to arts and electronics. Some of the biggest players in Europe will attend, but the event is also suited for starting online sellers.
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