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ChannelEngine, a Dutch marketplace integration platform, has partnered with TikTok Shop. TikTok’s social commerce feature has faced problems in Europe. Partnering with multiple ecommerce companies, including ChannelEngine, is hoped to help.
ChannelEngine is a Dutch marketplace integration service. The company has 8,100 brands selling on over 250 platforms. In March of this year, the platform raised over 45 million euros in growth capital.
ChannelEngine used for catalog syncing
TikTok has partnered with multiple ecommerce companies in hopes of attrracting more users and merchants to TikTok Shop, their social commerce feature for purchasing items in-app. TikTok Shop launched in the United Kingdom and South-East Asia last year, followed by the United States only this month.
TikTok Shop launched in the UK last year.
In Europe, TikTok is partnering with marketplace integration platform ChannelEngine to sync retailer’s catalogs. The app also partnered with live shopping startup TalkShopLive from Los Angeles and YunExpress, a crossborder logistics provider from China.
TikTok Shop UK flooded with complaints
Social commerce has proven lucrative for TikTok. The Chinese version of TikTok, Douyin, saw sales more than double between spring 2021 and 2022. However, a rollout in Europe has faced multiple problems.
A rollout in Europe has faced problems.
A TikTok shopping feature was supposed to launch in Europe late 2021, but was pulled after disappointing results. Last year TikTok Shop finally launched in the UK, but was flooded with customer complaints due to shipping issues, the Financial Times reports. Multiple retailers are also said to have stopped selling on the platform.
Partnerships meant to boost adaptation
The tech and ecommerce sector as a whole have been in a financial slump. As a result, TikTok’s mother company lowered its global revenue targets for 2022 by 20 percent. By teaming up with ecommerce players, the company hopes to give TikTok Shop a much needed push in Europe.
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