Spiceology Founder Pivots to CPG Startups

Some advice on Content & eCommerce Marketing. Pete Taylor was seven years into Spiceology, a direct-to-consumer seller of seasonings, when he semi-retired. Having founded the business in 2012, Taylor had hired executives to run it, allowing him to reflect on his future. That was three years ago. “I took a year, moved to Maui, and … Read more

The Details of Shopify’s Massive Q2 2022 Loss

Some advice on Content & eCommerce Marketing. Shopify released on July 27 disappointing second-quarter financial results and provided an unfavorable forecast for the remainder of the year. Furthermore, on July 26 Shopify announced that it was laying off 10% of its employees — about 1,000 — due to slowing growth in ecommerce. Most layoffs will … Read more

To Drive Conversions, Spy on Competitors

Tutorials & tips about Content and eCommerce Marketing. Keeping an eye on competing stores is crucial for staying ahead. Just as search engine strategists use competitive analysis, the best conversion specialists monitor rival sites for tactics to attract and retain buyers. The first step is identifying direct competitors. If your business model is low prices, … Read more

Polarizing Tweets Pay Off for Steak-umm

Tutorials & tips on Content and eCommerce Marketing. In 2017 Steak-umm, the food brand, had roughly 1,000 followers on its Twitter account. Then it hired Allebach Communications to jumpstart growth. Nathan Allebach, the company’s creative director, went to work. He told me, “I started experimenting and eventually got some momentum about six months in with … Read more

SEO for Animated GIFs – Practical Ecommerce

Tutorials & tips about Content and eCommerce Marketing. An animated GIF is a graphic with multiple images that loop one after another, creating motion. The format is popular for social media memes, but GIFs also appear on commercial web pages to provide instructions or showcase a product. Why Animated GIFs? Animated GIFs provide unique content … Read more

Swedish Apotekamo raises 2.5 million euros

Tutorials and tips about eCommerce & Content Marketing. Apotekamo, the online pharmacy from Sweden, has raised 2.5 million euros in funding. The company will use the money for geographical expansion, marketing activities and the platform’s logistics solution. The startup wants to become the leading pharmacy in Southeast Europe. Apotekamo is a startup, originally founded in … Read more

Charts: Retail Banking Trends 2022

Some tips about eCommerce and Content Marketing. A July 2022 report from McKinsey & Company addressed the evolution of retail banking from traditional branches to digital alternatives. The report, titled “Best of both worlds: Balancing digital and physical channels in retail banking,” is based on two McKinsey data sets. One, the McKinsey Retail Banking Consumer … Read more

Order button Bol.com did not meet requirements

Tutorials and tips on Content & eCommerce Marketing. In a court case, Dutch marketplace Bol.com was told that its order button does not meet European standards. The marketplace needs to make it clear that customers are entering an obligation of payment. This could have consequences for other online stores. Dutch online marketplace Bol.com is one … Read more

Content Marketing in a World of Creators

Tutorials and tips on Content and eCommerce Marketing. An audience of content-consuming subscribers can grow an ecommerce business. But in a world of content creators, engaging that audience is increasingly competitive. Sales channels for online merchants typically include Google Ads, search engine optimization, email, and social media. Each relies on putting a message in front … Read more

Otrium 50 million euros in the red

Some tips about Content and eCommerce Marketing. Dutch fashion platform Otrium made considerable losses in the past year. The company is 50 million euros in the red. The year before, losses were at 8.4 million euros. This is mostly due to bonuses as well as further company expansion. Otrium is an online fashion platform founded … Read more