Breuninger launches in the Czech Republic

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Fashion and lifestyle retailer Breuninger is expanding again. The company is launching an online shop for the Czech market. A month ago, the company announced that it would expand into 5 other European countries.

The German company Breuninger launched in 2008 and is now active in several European countries. After an expansion to Switzerland in 2019, it was operating in the whole DACH region and Poland. A month ago, it expanded to 5 European countries and now it has announced a launch in the Czech Republic.

Shop presented in Czech language

The company has several brick-and-mortar stores throughout Germany, but it operates online internationally. The new online shop will be presented in the Czech language.

Orders are packed in a central warehouse in Germany.

According to the company, the new website includes an assortment of products and brands that reflect the Breuninger standard. Customers in the country can expect their orders to be shipped in three to five days. Orders are packed in a central warehouse in Sachsenheim, Germany.

‘Milestone in internationalization strategy’

“As a leading omnichannel fashion and lifestyle retailer, we are expanding our online offering to our neighboring country, the Czech Republic, marking a significant milestone in our internationalization strategy. We will now be able to serve the growing demand of the numerous Czech customers”, says CEO Holger Blecker.

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