Tailor Product Descriptions to the Channel and Audience

eCom Business tutorials and tips. This article was provided by Practical eCom. Product descriptions are vital to attracting website traffic and closing sales. But the type of description to use depends on your target audience and the channel, beyond your own ecommerce site. Potential customers are everywhere. Telling each product’s story in different forms can … Read more

How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial

Online Marketing tutorials and tips. This article was provided by Social Examiner. Want to collect more leads using Facebook? Have you considered using the platform’s built-in lead form feature? In this article you’ll learn, step-by-step, how to set up effective Facebook lead ads. You’ll discover which lead gen form options to use, how to add … Read more

Using Instagram Stories During a Launch: Promotional Strategy

Online Marketing tutorials and tips. This article was provided by Social Examiner. Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories? To explore how to use Instagram Stories during a launch, I interview Alex Beadon on the Social Media Marketing Podcast. Alex is an Instagram Stories expert … Read more

How to Drive Engagement and Conversions Through Content Marketing

Online Marketing tutorials and tips. This article was provided by Boostability. Posted at 00:00h in Content, Digital Marketing by Grayson Kemper People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell. This article outlines steps for moving … Read more

SEO How-to, Part 6: Optimizing On-page Elements

eCom Business tutorials and tips. This article was provided by Practical eCom. Keyword research can help improve your organic search performance. Search engines attempt to sync the words and intent of consumers’ queries with web pages. Ecommerce merchants should therefore align their pages using the right keywords to convey the proper intent. This post is … Read more

5 Google Meet features Zoom doesn’t have

Business tutorials and tips. This article was provided by Zapier. In 2019 most people didn’t know about Zoom. Now it’s an integral part of human life. Google has, to put it mildly, noticed this. They’re throwing every bit of tech they have at their video conferencing app called Google Meet. The result is a handful … Read more

How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

Online Marketing tutorials and tips. This article was provided by Social Examiner. Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company … Read more

Behind the Scenes at MozCon Virtual

Online Marketing tutorials and tips. This article was provided by MOZ. Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote … Read more

5 Content Marketing Ideas for August 2020

eCom Business tutorials and tips. This article was provided by Practical eCom. From National Black Business Month to product-focused features, August offers content marketers many opportunities to connect with their audience of customers. Content may well be one of the most powerful forms of modern marketing. A business that creates content, publishes that content, and … Read more