We’ve all heard of it before, but what exactly is it? First of all, you should know that SEO stands for “Search Engine Optimization”.
As a business owner, you might know how important search engines are to your website and what they can do for your business. Search engines not only have the ability to increase your online exposure, but they can bring you real paying customers. Knowing what SEO is means nothing though if you don’t understand how it works or how to utilize it.
Search engines (such as Google) crawl through millions of web pages in order to predict a website’s relevance and accurately rank the website by key search terms users may input to discover similar content online.
When the internet first began, search engines didn’t even exist. We had no way of knowing which websites existed and the only ones we could go to were the ones we’d already been given the link for or previously knew about. It’s crazy to imagine that, isn’t it?
Their were then online directories, which eventually became outdated. As websites increased in popularity, search engines continued to improve their search algorithms.
Search engines nowadays rank sites easily. For example, Google sends out bots to collect data from websites which analyze the sites’ code, content and more. As they “crawl” through the sites, they send the collected information back to the search engine index. This is then used to determine just how relevant a web page may be to a search term.
SEO has changed over time and will continue to evolve. Furthermore, there is no way to know a search engine’s exact algorithms, but there are some “best practices” concerning SEO that will assist you in your efforts.
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