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This article was provided by eCom News.
Expivi, the 3D product configurator for ecommerce, has secured millions in growth capital. The Dutch-based company will use the money to add new features to the platform. Additionally, it wants to expand internationally in Europe and the US.
The 3,2 million euros investment came from the Dutch Rabobank, along with a group of private investors from the bank’s investing platform Money Meets Ideas. This program is meant for linking private investors to innovative startups.
Expivi offers online shops and manufacturers a software platform to visualize products in 3D and Augmented Reality. Users can view items in 360 degrees and customize the color, shape and more in real-time. This software links to the customer’s own ecommerce and supply chain platforms, so they can see how customizations affect prices and delivery times. The service is available on mobile as well as desktop.
According to Expivi, the money will mainly be used for further international expansion in the United States and Europe. The scaleup, which is headquartered in Eindhoven, is the international market leader for 3D product personalization. Their clients include big multinationals such as Crocs, Strider, Kingspan and the cosmetics brand l’Oréal.
‘This capital injection makes it possible for us to meet growing demands.’
In their press release CEO Babak M. Mirzaie says: “The demand for online product presentation and 3D objects for a personalized experience is growing worldwide. This capital injection makes it possible for us to meet that growing demand and to further claim our position as international market leader.”
Software as a Service
Aside from their international ambitions, the ecommerce company wants to use the funds to make its platform headless and self integrating with all important software from ecommerce to the production lines. As of now, the software already offers plugins with WooCommerce, Lightspeed, Magento and Shopify.
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