eCom Business tutorials and tips.
This article was provided by Practical eCom.
Here’s a batch of new ecommerce books for your autumn reading list. There are titles on buying and selling a business, producing and fostering creative work, monetizing your podcast, live video marketing, Amazon, and the blockchain.
I compiled this list using Amazon. From the “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group based on customer ratings and relation to ecommerce. I also chose a few titles from the “Small Business & Entrepreneurship” sub-category.
New Ecommerce Books
The Practice: Shipping Creative Workby Seth Godin
From top influencer and marketing guru Seth Godin, “The Practice” shows entrepreneurs and artists how to produce and distribute creative work consistently. Learn to deal with the fear that’s holding you back and embrace the empathy needed to contribute effectively. Kindle $13.99; Hardcover $21.60.
Go Live!: Turn Virtual Connections into Paying Customersby Jeffrey Gitomer
With nearly everyone working remotely, video has become an essential tool for marketing and sales. “Go Live!” will show you how to use tools such as YouTube, LinkedIn Live, Facebook Live, and vlogging to connect with your customers and develop your leads. Learn how to take offline sales strategies to the online world. Hardcover $25.00.
Invent and Wander: The Collected Writings of Jeff Bezosby Jeff Bezos, with Walter Isaacson
Through a collection of writings from Jeff Bezos, including shareholder letters, speeches, and interviews, explore the mind behind the Amazon empire. In “Invent and Wander,” follow the evolution of his ideas, spanning topics across business and public policy. Learn the importance of the Day 1 mindset, the importance of the long-term, how to create organic growth in an already successful company, and more. Kindle $9.99; Hardcover $16.80.
Mastering Blockchain: Unlocking the Power of Cryptocurrencies, Smart Contracts, and Decentralized Applicationsby Lorne Lantz and Daniel Cawrey
Blockchain technology is leading a new revolution in distributed technologies, especially in fintech. “Mastering Blockchain” explores the evolution and state of blockchain technology, including cryptocurrencies and smart contracts. Discover where the future lies for blockchain. Paperback $69.99.
Go Do Deals: The Entrepreneur’s Guide to Buying & Selling Businessesby Jeremy Harbour
“Go Do Deals” is a practical guide that shows you how to find and purchase a business. Find out how to bypass the brokers and find companies that are seemingly not for sale. Structure deals that don’t require cash upfront. And learn the best time to exit or sell a business. Hardcover $21.95.
“Rethinking Competitive Advantage” explores the changing nature of competition in the digital-first era. Learn to create an ecosystem with third-party partners to revolutionize and personalize the customer experience. Empower teams focused on a single task to drive innovation, execution, and customer satisfaction. Borrow from the playbooks of today’s digital winners to build your company of tomorrow. Kindle $13.99; Hardcover $20.92.
Instagram is now an essential platform for any business developing its brand. In “Instagram Rules,” social media expert Jodie Cook presents 125 bite-sized rules to make Instagram an easy, efficient, and effective platform to build your brand. Learn the most important aspects of running a professional account, and follow drills on key concepts to apply expert digital marketing strategies to your profile. Flexibound $24.99.
Will Post for Profit: How Brands and Influencers Are Cashing In on Social Mediaby Justin Blaney D.M. and Kate Fleming
“Will Post for Profit” is a guide for brands and influencers to navigate alternatives to traditional marketing channels. Explore how to select a platform, audience growth, designing successful campaigns, finding brands or influencers to work with, key performance indicators, contracts, and more. Paperback $17.00; Kindle $9.99.
The Influencer Code: How to Unlock the Power of Influencer Marketingby Amanda Russell
In “The Influencer Code,” YouTube star, brand strategist, and fitness guru Amanda Russell breaks down the biggest myths that brands are getting wrong on influencer marketing. Russell defines and showcases what influencer marketing is and how to leverage it to achieve your business goals. Paperback $16.99; Kindle $9.99.
In “The Amazon Jungle,” Amazon veterans and direct-to-consumer masters show how to pick a winning product, make and list it, and get it selling. Learn how to build credibility and staying power and develop your brand on and off Amazon. Paperback $17.95.
“Profit from Your Podcast” is a guide to launching and monetizing a podcast. Learn top strategies on monetization from real-life examples. Learn how to grow an audience, set pricing, find sponsors, harness crowdfunding and events, and more. Paperback $16.99; Kindle $12.99.
BE 2.0: Turning Your Business into an Enduring Great Companyby Jim Collins and William Lazier
“BE 2.0” (Beyond Entrepreneurship 2.0) is an update on the classic “Beyond Entrepreneurship” from 1992. In “BE 2.0,” Jim Collins honors his mentor and original co-writer, Bill Lazier, who passed away in 2005, and reexamines the original text of “Beyond Entrepreneurship” with a 2020 perspective. The new edition includes new chapters and 15 new essays. Kindle $15.99; Hardcover $28.00.
HBR’s 10 Must Reads: On Creativityby Harvard Business Review
“HBR’s 10 Must Reads” series presents collections of must-read articles from the Harvard Business Review. In the “On Creativity” edition, get the best read to instill creativity across your organization. Learn to think imaginatively to innovate and build a culture of originality and experimentation. Kindle $13.99; Hardcover $50.00.
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